Reparations for Aunt Jemima!

Still Processing

When Quaker decided to take Aunt Jemima off the red pancake box after 131 years, did it also try to scrub the legacy she represents? And what sort of compensation is appropriate — and to whom — from a brand that maintained that image in public for so long?

Discussed this week:

• “Aunt Jemima Brand to Change Name and Image Over ‘Racial Stereotype’” (Tiffany Hsu, The New York Times, June 2020)
• “Aunt Jemima: I’se in Town, Honey” (Jim Crow Museum of Racist Memorabilia at Ferris State University)
• “The Dixie Chicks Change Their Name, Dropping the ‘Dixie’” (Ben Sisario, The New York Times, June 2020)
• “Lady Antebellum Sues the Singer Lady A Over Name Change” (Joe Coscarelli, The New York Times, July 2020)
• “Aunt Jemima’s Heirs’ $3 Billion Lawsuit Against Pepsi, Quaker Oats Tossed by Judge” (Tim Kenneally, The Wrap, February 2015)
• “What Is Owed” (Nikole Hannah Jones, The New York Times, June 2020)
• “The Case for Reparations” (Ta-Nehisi Coates, The Atlantic, June 2014)