Growth - Never Trust A Coach Without A Coach

Stay Hungry - Marketing Podcast

In this episode, Joel, and Andy discuss why even if you are already very good at what you do you still need to employ a coach. Usain Bolt did exactly that, despite already being the fastest man in the world. They explain why, over the years, they have employed coaches and have regularly changed them as they and their lives and business have evolved.

KEY TAKEAWAYS

• Finding a good coach is vital for success. Most successful people employ them and continue to do so throughout their careers and life.
• On your entrepreneurial journey, you are sure to come across things that are new to you. The right coach has, through their clients and own experience and training, seen much more. Therefore, they have the know-how to guide you through things.
• Coaching helps you to recognise and address your weaknesses. The fact your coach can guide you to improve means you are less likely to feel overwhelmed. That in turn increases your chances of effectively dealing with your weaknesses.
• Coaches act as a sounding board, helping you to clarify whether your approach is viable. Importantly, they’re neutral, which means you can be open, direct, and honest without worrying about the consequences.
• Coaching is an ongoing process, but be careful about falling into the shiny object trap.

BEST MOMENTS
‘How many self-coached people have made it to the elite? ´
‘Generally speaking, people are self-absorbed. So, you need someone to act as a fresh pair of experienced eyes.’
‘Ultimately, in an entrepreneurial position, there's very few people to hold you accountable, but yourself.’
‘Coaching is an ongoing process. Things change, your business, your priorities ….’

VALUABLE RESOURCES
https://www.fixmymarketing.co.uk/
The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/
Stay Hungry podcast series
Stay Hungry Bestselling Book
Marketing coaching: www.andyandjoel.com
Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media