))
Building A Brand with Jeremy Miller – October 27, 2020
ซีรีส์ที่ถูกเก็บถาวร ("ฟีดที่ไม่ได้ใช้งาน" status)
When?
This feed was archived on June 21, 2021 10:08 (
Why? ฟีดที่ไม่ได้ใช้งาน status. เซิร์ฟเวอร์ของเราไม่สามารถดึงฟีดพอดคาสท์ที่ใช้งานได้สักระยะหนึ่ง
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 275497889 series 2534793
เนื้อหาจัดทำโดย Startup Canada: A Grassroots, Entrepreneur-led Movement to Bring Together, Celebrate, and Give a Voice to Canada’s Entrepreneurship Community., Startup Canada: A Grassroots, Entrepreneur-led Movement to Bring Together, and Give a Voice to Canada’s Entrepreneurship Community. เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Startup Canada: A Grassroots, Entrepreneur-led Movement to Bring Together, Celebrate, and Give a Voice to Canada’s Entrepreneurship Community., Startup Canada: A Grassroots, Entrepreneur-led Movement to Bring Together, and Give a Voice to Canada’s Entrepreneurship Community. หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Branding has the power to build or break a business, but what is branding and how do you master it? Branding is a choice that starts with strategy, just ask Jeremy Miller!
Jeremy Miller is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name. Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity.
After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else.
This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.
“Branding is a choice to do something remarkable and serve your customers brilliantly.”
In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Ceridian, Jeremy discusses the power of branding and the massive role strategy plays in building a good brand.
The post Building A Brand with Jeremy Miller – October 27, 2020 appeared first on Startup Canada.
294 ตอน
แบ่งปัน
