86: Michia Rohrssen, Founder & CEO of Prodigy

Square One: Conversations with the Best in Business

The classic American dream consisted of three things: (1) a suburban house, (2) a pension and (3) a car. The Internet era transformed each of those elements - people became more attracted to cities as our economy became services oriented, companies shifted to the 401k and other retirement products and our usage of cars has transformed with Uber and Lyft.

But while the experience of cars has changed, purchasing cars has largely stayed the same.You go to a dealership, look at all the cars, find one you like, test drive it, haggle over the price and then drive home.

It’s a transaction almost everyone goes through. It’s why I was excited to chat with Michia Rohrrsen, Founder & CEO of Prodigy this week. Prodigy has reimagined the car buying experience and expanded the possibilities of automotive retail when software is introduced every step of the way.

We talked about the digitization of car buying and what the ideal dealership would look like.