#95 - Sebastien Vanderlinden - Selling online vs offline

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Sebastien Vanderlinde is the co-founder & CEO of Yumi Nutrition, a multi 7-figure turnover ecommerce brand selling both online and offline. The Manchester-based company makes taking vitamins a more pleasurable experience by delivering key nutrition to their customers through gummy format, and has become one of the leading chewable vitamin companies in the UK.

• Bullet points
• 00:40 - Intro
• 02:55 - The start as an entrepreneur
• 06:45 - The first app idea: Spotlinks
• 07:46 - Getting into ecommerce and vitamins
• 11:34 - Finding a manufacturer in the early days
• 14:47 - Revenue growth
• 18:03 - Raising investment
• 23:23 - Spending the investment money in a successful way
• 25:36 - Selling online vs offline
• 30:30 - How retailers find out about the brand
• 32:16 - The margin in retail
• 35:28 - Where does cold traffic comes from
• 37:50 - Where to find out more
• 39:11 - Rapid fire question round
• 39:37 - What superhero would you be and why?
• 40:22 - What is one thing that people incorrectly assume about you?
• 40:55 - What is the most pointless subject taught at schools and what would you replace it with?
• 41:56 - What is one random act of kindness you either witnessed or done yourself?
• 42:35 - What unusual or underrated food or drink should more people try out?
• 43:24 - What is one mistake in your life and what did you learn from it?
• 44:22 - What does the first 30 minutes of your day look like and when does it start?
• 44:56 - What do you do or where do you go to get inspired?
• 45:58 - Who do you admire above everyone else and why?
• 46:53 - What book do you read, recommend or gift the most?
• 48:24 - What silly thing should people do more of?
• 48:58 - If you could change one world problem with one wish, what would it be?49:53 - What makes you happiest?
• 51:11 - Any asks or requests for the audience?