#89 - Ian Nagy - The formula that works for creating a great ad

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Ian Nagy is a copywriter who mastered the art of creating amazing YouTube ads. He is the co-founder of Inceptly, a digital marketing agency that does done-for-you YouTube services for D2C brands and manages over 3 million US dollars a month on ad spend. After needing to do competitive research for their clients, they built VidTao, the free software for tracking top-performing YouTube ads. Today he shares his fascinating life story, from studying oceanography and travelling the world, to leaving it all behind and becoming the person he is today.

• Bullet points
• 00:57 - Intro
• 03:30 - The start of the journey
• 06:50 - Getting into meditation
• 09:20 - Starting nursing school
• 12:05 - Becoming a direct response copywriter
• 21:10 - Working remotely
• 21:50 - Getting a business partner
• 25:20 - What makes a successful physical product ecommerce ad on YouTube
• 33:54 - Facebook ads vs. YouTube ads
• 35:52 - Where should your ad send people to
• 38:21 - The research formula
• 41:24 - Doing a deep-dive survey
• 42:02 - What comes after the research process: testing variables
• 46:06 - Calculating your ad budget
• 48:38 - Why you should aim for a 25% view rate
• 50:23 - Where to find out more
• 51:40 - Rapid fire question round
• 51:58 - What superhero would you be and why?
• 52:20 - What is one thing that people incorrectly assume about you?
• 53:00 - What is the most pointless subject taught at schools and what would you replace it with?
• 53:50 - What is one random act of kindness you either witnessed or done yourself?
• 54:50 - What unusual or underrated food or drink should more people try out?
• 55:30 - What is one mistake in your life and what did you learn from it?
• 57:21 - What does the first 30 minutes of your day look like and when does it start?
• 58:22 - What do you do or where do you go to get inspired?
• 58:55 - Who do you idolize above everyone else and why?
• 01:01:26 - What book do you read or gift the most?
• 01:03:29 - What silly thing should people do more of?
• 01:04:05 - If you could change one world problem with one wish, what would it be?
• 01:05:00 - What makes you happiest?
• 01:05:23 - Any asks or requests for the audience?