#87 - Umar Qamar - Making fashion sustainable

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Umar Qamar is an experienced entrepreneur and sales director with a history of working in the apparel and fashion industry. He is the founder of Elo, an 8-figure brand that sells sustainably in the ecommerce space, and one of Pakistan's most successful ecommerce stores.

• Bullet points
• 00:53 - Intro
• 03:33 - The start of the entrepreneurial journey
• 07:13 - Getting into online selling
• 09:18 - What to do with extra stock
• 12:28 - Taking up more inventory
• 15:20 - Getting 2 M visitors a month
• 15:57 - Selling internationally
• 17:10 - Selling in Pakistan vs. in the West
• 21:35 - Advertising: why showing the actual product is key
• 24:27 - How the app came about
• 25:45 - Driving traffic to the app
• 29:39 - Elo’s mission
• 33:15 - Where to find out more
• 33:50 - Rapid fire question round
• 34:35 - What superhero would you be and why?
• 35:32 - What is one thing that people incorrectly assume about you?
• 39:10 - What is the most pointless subject taught at schools and what would you replace it with?
• 40:02 - What is one amazing act of kindness you either witnessed or done yourself?
• 42:52 - What unusual or underrated food or drink should more people try out?
• 44:52 - What is one mistake in your life and what did you learn from it?
• 46:18 - What does the first 30 minutes of your day look like and when does it start?
• 47:14 - What do you do or where do you go to get inspired?
• 48:30 - Who do you idolize above everyone else and why?
• 49:26 - What book do you read or gift the most?
• 51:00 - What makes you happiest?