#121 - Darius Kunca On Scaling Fast In 2021, Remarketing and Advertising Strategies For Adwords & Youtube

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Darius Kunca is an ecommerce investor and the co-founder at AdKings Agency, a boutique growth agency specializing in ecommerce businesses. They have nine clients who they scaled collectively to 45 M dollars in sales last year, spending 18 M to get there. Today we will get into one of their success stories: Scaling an ecommerce brand from 0.5 M to 26 M in just a year. We will also discuss the best strategies to scale fast in 2021 and how to deal with the two most common problems in ecommerce. All this and much more, up next.

Bullet points

(00:32) Intro

(02:29) The start as an entrepreneur

(05:58) Starting an ecommerce business

(08:25) Moving onto the next project and learning from failure

(10:34) Getting back into ecommerce

(13:53) &BAM

(16:03) What size client do you typically work with?

(17:31) Growing ecommerce brands in 2021

(19:04) What things make you excited to work with a client?

(21:23) The journey to scaling client from 0.5 M to 26 M revenue levels in 12 months

(25:03) Creating custom ads for the times of the year customers buy more

(26:38) Getting rid of Facebook tracking

(30:03) What kind of ROAS were you getting as you scaled?

(31:48) What is your best advice for ecommerce brands to scale fast in 2021?

(33:41) Advertising strategies for AdWords and YouTube

(35:35) Remarketing on YouTube

(36:47) How to deal with the two most common problems: Cash flow and stock management

(40:24) Where to find out more

(41:07) Rapid fire question round

(41:24) If you ever had to start again, how would you make your money?

(42:29) What is the most common or biggest mistake that you see leaders making?

(43:52) Who is a great leader (alive or dead) and why?

(45:02) How do you hire top talent?

(46:53) How do you evaluate a good business deal?

(48:00) What is one of your proudest moments?

(48:40) What is one interesting fact about you that not many people would know?

(49:02) What daily routines do you have (morning or evening) that have helped make you successful?

(54:54) What book (or books) changed your mindset or life?

(55:53) What is the most exciting question you spend your time thinking about?

(57:57) What advice would you give your younger self?

(58:48) What unusual or underrated food or drink should more people try out?

(59:29) What makes you happiest?

(01:00:07) Any questions or requests for the audience?