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#119 - Beav Brodie on The Why Behind Tactical Baby Gear, Finding The Target Customer And How To Advertise
Manage episode 292067164 series 2660013
Beav Brodie is the founder of Tactical Baby Gear, an amazing brand that provides functional products for dads who want something different. Founded in 2013, they have more than 200.000 customers and an 8-figure annual revenue. They really know how to attract customers with their phenomenal and functional products, and are still keeping advertising and content creating in-house. Today we get into the story, the why and how to scale up your startup by bootstrapping. All this and much more, up next.
(04:08) The start as an entrepreneur
(07:11) Launching Tactical Baby Gear in 2013
(11:51) How having products you like changes your mindset
(15:18) Transitioning from Volusion to Shopify
(16:48) Bootstrapping, building inventory, Facebook ads and scaling
(21:03) Finding the target customer and how to advertise
(23:28) Getting engagement from ads
(25:04) The top traffic channels
(27:05) Advertising on Pinterest
(29:53) Targeting on Pinterest
(33:36) CPM and ROAS: Pinterest vs Facebook
(34:57) Tracking on Pinterest
(36:16) How ecommerce is changing
(37:31) The benefits of keeping advertisement and content creation in-house
(39:51) Where to find out more
(40:43) Rapid fire question round
(41:16) If you ever had to start again, how would you make your money?
(42:10) What is the most common or biggest mistake that you see leaders making?
(43:16) Who is the best leader ever (alive or dead) and why?
(43:30) How do you hire top talent?
(45:07) How do you evaluate a good business deal?
(49:05) What is one of your proudest moments?
(50:48) What is one interesting fact about you that not many people would know?
(51:14) What daily routines do you have (morning or evening) that have helped make you successful?
(56:18) What book (or books) changed your mindset or life?
(59:26) What is the most exciting question you spend your time thinking about?
(01:02:15) What advice would you give your younger self?
(01:04:17) What unusual or underrated food or drink should more people try out?
(01:04:44) What makes you happiest?
(01:05:17) Any asks or requests for the audience?