#108 - Ron Robinson on the secret to getting picked up by magazines, knowing how to talk to the press and growing rapidly

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Ron Robinson is the founder and CEO of BeautyStat Cosmetics. After 20 years of experience in the business developing big beauty brands, Ron founded his own 18 months ago and is seeing amazing growth. Everybody loves their hero product so much, that it has been named one of the best brands by massive magazines, like Cosmopolitan and Vogue. Join us today as we discuss the secret to getting picked up by magazines, the correct way to talk to the press and growing rapidly. Bullet points 00:41 - Intro 02:30 - The start as an entrepreneur 04:12 - Overcoming self-doubt 06:08 - Having a large audience on social media 06:58 - Monetization 07:52 - Launching the first beauty product 10:16 - Where most customers learnt about the brand at first 11:59 - Finding, negotiating and working with influencers 13:46 - The secret to getting picked up by magazines 16:20 - The correct way to talk to the press 19:03 - Choosing who to talk to 20:20 - What’s next 21:57 - Rapid fire question round 22:15 - If you ever had to start again, how would you make your money? 22:32 - What is the most common or biggest mistake that you see leaders making? 23:19 - Who is the best leader ever (alive or dead) and why? 23:51 - How do you hire top talent? 24:34 - How do you evaluate a good business deal? 26:40 - How do you identify a good business partner? 27:48 - What is one of your proudest moments? 29:09 - What is one interesting fact about you that not many people would know? 31:54 - Sleep hacks 34:34 - What daily routines do you have (morning or evening) that have helped make you successful? 35:05 - What book (or books) changed your mindset or life? 36:17 - What is the most exciting question you spend your time thinking about? 37:00 - What advice would you give your younger self? 39:02 - What was your biggest challenge starting in business and how did you overcome it? 40:34 - What unusual or underrated food or drink should more people try out? 41:42 - What makes you happiest? 43:13 - Any asks or requests for the audience? 45:06 - Giving back and how to get in touch