Kristy Chong On The Grit of Overcoming Naysayers

Sisterhood Works

It’s no secret that at AllBright, we love to talk to, learn from, and be inspired by female entrepreneurs.

Todays’ guest is the Veuve Clicquot Australian Bold Woman award 2021 winner, ModiBodi founder Kristy Chong, who generated three million dollars in sales within the first three years of launching her period and leak proof underwear, without outside investment. In doing so, she changed the way women think about topics such as periods and incontinence. She has also put a spotlight on why thinking sustainably about these topics isn’t an option, it’s essential. The average woman will use 12,000 to 16,000 tampons and sanitary pads in her lifetime. And why period poverty isn’t a problem we can ignore (ModiBodi has donated 25,000 pairs of underwear to women in times of crisis and women in need).

In the beginning her products were seen as “taboo” by many large retailers. But Kristy got them talking. She soon raised capital, has sold more than four million pairs of underwear globally, seen a 929 per cent revenue growth in the past two years and won numerous awards including most recently, the Veuve Clicquot Bold Woman award. 

 Impressed? So are we. Let’s meet this bold woman. 

Go to veuveclicquot.com / modibodi.com

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