Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
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The Rising China Sports Fashion Industry: Gavin Lum of Lululemon
MP3•หน้าโฮมของตอน
Manage episode 344159086 series 3003211
เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
What's new with the sports fashion industry in China? Now at $45 billion US annually, it continues to expand and grow. Everyone is getting into the game, including luxury brands. Gucci, Prada, and LV are all getting into street fashion to attract younger targets. And with the strength of local brands, will market leaders Nike and Adidas weather the storm?
We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai.
1. What got you into the sports fashion industry?
2. Why is the luxury industry getting into the sports game?
3. How has the industry been impacted by Covid-19? There are 2 sides...
4. What's with sports apps like KEEP? Do they have global ambitions?
5. Gamification of sport and the importance of social media
6. What's the reason for the rise in local brands? Will the big boys survive?
7. But there are still opportunities for niche brands...
8. How do you balance sports and fashion? Is performance still necessary?
9. A/B Test: Laksa, Tokyo & Lululemon!
Gavin on Linkedin: https://www.linkedin.com/in/gavinlum/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai.
1. What got you into the sports fashion industry?
2. Why is the luxury industry getting into the sports game?
3. How has the industry been impacted by Covid-19? There are 2 sides...
4. What's with sports apps like KEEP? Do they have global ambitions?
5. Gamification of sport and the importance of social media
6. What's the reason for the rise in local brands? Will the big boys survive?
7. But there are still opportunities for niche brands...
8. How do you balance sports and fashion? Is performance still necessary?
9. A/B Test: Laksa, Tokyo & Lululemon!
Gavin on Linkedin: https://www.linkedin.com/in/gavinlum/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 ตอน
The Rising China Sports Fashion Industry: Gavin Lum of Lululemon
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•หน้าโฮมของตอน
Manage episode 344159086 series 3003211
เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
What's new with the sports fashion industry in China? Now at $45 billion US annually, it continues to expand and grow. Everyone is getting into the game, including luxury brands. Gucci, Prada, and LV are all getting into street fashion to attract younger targets. And with the strength of local brands, will market leaders Nike and Adidas weather the storm?
We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai.
1. What got you into the sports fashion industry?
2. Why is the luxury industry getting into the sports game?
3. How has the industry been impacted by Covid-19? There are 2 sides...
4. What's with sports apps like KEEP? Do they have global ambitions?
5. Gamification of sport and the importance of social media
6. What's the reason for the rise in local brands? Will the big boys survive?
7. But there are still opportunities for niche brands...
8. How do you balance sports and fashion? Is performance still necessary?
9. A/B Test: Laksa, Tokyo & Lululemon!
Gavin on Linkedin: https://www.linkedin.com/in/gavinlum/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
We are talking to Gavin Lum, who's spent the last 14 years in China working for leading agencies and brands, all dedicated to the sports industry. Gavin previously worked at the agency Weiden + Kennedy before moving to a career at Adidas. He currently serves as Digital Brand Director at Lululemon China, based in Shanghai.
1. What got you into the sports fashion industry?
2. Why is the luxury industry getting into the sports game?
3. How has the industry been impacted by Covid-19? There are 2 sides...
4. What's with sports apps like KEEP? Do they have global ambitions?
5. Gamification of sport and the importance of social media
6. What's the reason for the rise in local brands? Will the big boys survive?
7. But there are still opportunities for niche brands...
8. How do you balance sports and fashion? Is performance still necessary?
9. A/B Test: Laksa, Tokyo & Lululemon!
Gavin on Linkedin: https://www.linkedin.com/in/gavinlum/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 ตอน
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