Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
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China + Europe: The Cross Continental E-Commerce Connection: Victoria Glanz
MP3•หน้าโฮมของตอน
Manage episode 336774701 series 3003211
เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China's leading e-commerce service provider, launching its offices in Paris. She is launching a new company called Sesame that helps brands sell better online, taking her experience from China. You'll quickly discover there isn't much about China e-commerce that Victoria doesn't know.
1. I never chose e-commerce in the first place, but not it's my obsession day and night.
2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5. Social Commerce -will the China model work in Europe?
6. Any thoughts on Ali Express?
7. To do big volume, don't go on WeChat
8. Live Commerce: Will it work in Europe?: It depends upon the volumes
9. What will happen post-Austin Li?
10. Is China still a great market for brands? 50% is No!
11. What about DTC commerce models in China?
12. How do get into the e-commerce business? Just do it.
13. A/B Test: Shanghai, the French Riveria and No Ris de Veau
Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/
About Fulljet: https://www.fulljet.com.cn/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. I never chose e-commerce in the first place, but not it's my obsession day and night.
2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5. Social Commerce -will the China model work in Europe?
6. Any thoughts on Ali Express?
7. To do big volume, don't go on WeChat
8. Live Commerce: Will it work in Europe?: It depends upon the volumes
9. What will happen post-Austin Li?
10. Is China still a great market for brands? 50% is No!
11. What about DTC commerce models in China?
12. How do get into the e-commerce business? Just do it.
13. A/B Test: Shanghai, the French Riveria and No Ris de Veau
Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/
About Fulljet: https://www.fulljet.com.cn/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 ตอน
China + Europe: The Cross Continental E-Commerce Connection: Victoria Glanz
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•หน้าโฮมของตอน
Manage episode 336774701 series 3003211
เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Meet Victoria Glanz, a 12-year expert in bringing foreign brands to China and successfully launching them in e-commerce. Until recently, she led international expansion for Baozun, China's leading e-commerce service provider, launching its offices in Paris. She is launching a new company called Sesame that helps brands sell better online, taking her experience from China. You'll quickly discover there isn't much about China e-commerce that Victoria doesn't know.
1. I never chose e-commerce in the first place, but not it's my obsession day and night.
2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5. Social Commerce -will the China model work in Europe?
6. Any thoughts on Ali Express?
7. To do big volume, don't go on WeChat
8. Live Commerce: Will it work in Europe?: It depends upon the volumes
9. What will happen post-Austin Li?
10. Is China still a great market for brands? 50% is No!
11. What about DTC commerce models in China?
12. How do get into the e-commerce business? Just do it.
13. A/B Test: Shanghai, the French Riveria and No Ris de Veau
Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/
About Fulljet: https://www.fulljet.com.cn/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. I never chose e-commerce in the first place, but not it's my obsession day and night.
2. The demand is ready in Europe for e-commerce, but the offer is not yet being served
3. Conversion Phase: the biggest difference between Europe & China's e-commerce markets
4. Traditional Brands in Europe Still See Digital as a Sideshow
5. Social Commerce -will the China model work in Europe?
6. Any thoughts on Ali Express?
7. To do big volume, don't go on WeChat
8. Live Commerce: Will it work in Europe?: It depends upon the volumes
9. What will happen post-Austin Li?
10. Is China still a great market for brands? 50% is No!
11. What about DTC commerce models in China?
12. How do get into the e-commerce business? Just do it.
13. A/B Test: Shanghai, the French Riveria and No Ris de Veau
Victoria on Linkedin: https://www.linkedin.com/in/victoria-glanz-6290251b/
About Fulljet: https://www.fulljet.com.cn/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 ตอน
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