Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
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Annie Su & the Unique Intersection of Food and Advertising
MP3•หน้าโฮมของตอน
Manage episode 322445929 series 3003211
เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Meet Annie Su, she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光:下班陪你进厨房 2. 当冰箱:只剩下乌鱼子, books about food, stories, culture, and the human experience. You learn why Annie has had a successful career in the fine art of listening to others.
1. Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3. Annie's 3 big ad agency accomplishments: A Taiwanese female introvert in a man's world
4. Food & advertising: how are they connected
5. Cooking food & telling stories: about Annie's first book
6. Traveling, Conversations & Stories: about Annies 2nd book
7. A future in advertising? Annie's advice for her younger self: Forever Young
8. Join the client or agency after university?: Annie's answer will surprise you
9. The A/B Test: Always the best part of the show
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
1. Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3. Annie's 3 big ad agency accomplishments: A Taiwanese female introvert in a man's world
4. Food & advertising: how are they connected
5. Cooking food & telling stories: about Annie's first book
6. Traveling, Conversations & Stories: about Annies 2nd book
7. A future in advertising? Annie's advice for her younger self: Forever Young
8. Join the client or agency after university?: Annie's answer will surprise you
9. The A/B Test: Always the best part of the show
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
China: https://item.jd.com/10026526933108.html
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 ตอน
Annie Su & the Unique Intersection of Food and Advertising
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
MP3•หน้าโฮมของตอน
Manage episode 322445929 series 3003211
เนื้อหาจัดทำโดย Bryce Whitwam and Ali Kazmi เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Bryce Whitwam and Ali Kazmi หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
Meet Annie Su, she's a full-time marketing executive and part-time foodie. Originally from Taiwan, most of her career has been in advertising agencies before recently joining the client side. She spent the prime of her career with Ogilvy, first in Taipei, then Beijing, and finally, Shanghai. Annie is also the author of 2 books, 1. 日尝时光:下班陪你进厨房 2. 当冰箱:只剩下乌鱼子, books about food, stories, culture, and the human experience. You learn why Annie has had a successful career in the fine art of listening to others.
1. Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3. Annie's 3 big ad agency accomplishments: A Taiwanese female introvert in a man's world
4. Food & advertising: how are they connected
5. Cooking food & telling stories: about Annie's first book
6. Traveling, Conversations & Stories: about Annies 2nd book
7. A future in advertising? Annie's advice for her younger self: Forever Young
8. Join the client or agency after university?: Annie's answer will surprise you
9. The A/B Test: Always the best part of the show
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
1. Meet Annie: Taipei to Beijing to Shanghai
2. How has the advertising business transformed since 2007?
3. Annie's 3 big ad agency accomplishments: A Taiwanese female introvert in a man's world
4. Food & advertising: how are they connected
5. Cooking food & telling stories: about Annie's first book
6. Traveling, Conversations & Stories: about Annies 2nd book
7. A future in advertising? Annie's advice for her younger self: Forever Young
8. Join the client or agency after university?: Annie's answer will surprise you
9. The A/B Test: Always the best part of the show
Annie's book on food & friendship: 当冰箱:只剩下乌鱼子Taiwan Only: https://www.eslite.com/product/1001110932843108
Annie's (蘇宇鈴) book on food, travel & conversations: 日尝时光 (日嚐時光)
China: https://item.jd.com/10026526933108.html
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
Taiwan: https://www.eslite.com/product/1001287122410609
About Annie : https://www.linkedin.com/in/annie-su-758a281b/
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
55 ตอน
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