It’s Not You, It’s Your Water: How Karlee Built Hello Klean to Solve Hidden Beauty Problems!

Silly Little Girls Club

In this episode of The Silly Little Girls Club, we sit down with Karlee Ozener, the visionary founder of Hello Klean—a brand transforming the way we approach beauty by tackling an often-overlooked culprit: hard water. With their iconic tagline, “It’s not you, it’s your water,” Hello Klean has become a game-changer for those struggling with hair and skin issues caused by mineral-rich water.

What We Cover in This Episode:

- The Origin Story: How Karlee’s personal struggles with hard water while living in different countries inspired her to create Hello Klean.

- Building a Brand from Scratch: Karlee shares the scrappy beginnings of Hello Klean, from designing packaging on Canva to bootstrapping her first product launch.

- Dragons’ Den Experience: Karlee gives us a behind-the-scenes look at pitching to the Dragons, landing investment offers, and the challenges of making the right business partnerships.

- The Hard Water Problem: Why so many of us blame ourselves or our products for beauty woes when the real issue might be our water.

- Taking Big Risks: From free trials to rebranding, Karlee reveals how bold decisions helped grow Hello Klean into a global brand.

- Lessons in Resilience: Karlee discusses overcoming rejection, balancing co-founder dynamics, and navigating male-dominated spaces as a female entrepreneur.

- What’s Next for Hello Klean: Insights into their rebrand and exciting new product launches on the horizon.

Key Takeaways:

- Your hair and skin issues might not be your fault—hard water is the hidden culprit.

- Building trust with customers through creative solutions like free trials can make all the difference.

- Being adaptable and willing to pivot is crucial for long-term success.

- Taking ownership of your narrative, especially through platforms like social media, is a powerful tool for growing a business.

Memorable Quotes:

- “It’s not you, it’s your water.”*

- “I wanted to create a product that worked, looked good, and made people feel good using it.”

- “Rejection isn’t the end—it’s just redirection.”

About Karlee Ozener:

Karlee founded Hello Klean to address the real effects of hard water on hair and skin. What began as a single shower filter has grown into a trusted beauty brand with a mission to make beauty accessible, effective, and fun. Featured on Dragons’ Den, Hello Klean has quickly become a household name, tackling an issue most people didn’t even know existed.

Follow and Support Hello Klean

• Website
• Instagram

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