Bridging the Gap: Aligning Sales, Marketing, and Growth with Brittany Mosley

The Paid Media Playbook

In this episode of the Paid Media Playbook, we sit down with Brittany Mosley, founder of Rosy Finch Marketing, to explore the often-overlooked disconnect between sales and marketing. Brittany shares her journey from the agency world to launching her own firm, where she helps businesses align their marketing, sales, and growth strategies for maximum impact. From overcoming lead quality challenges to fixing broken sales pipelines, Brittany provides actionable insights for businesses of all sizes. Plus, hear behind-the-scenes stories of launching TikTok’s paid media strategy and working with high-profile brands.

Chapters:

00:00 - 02:00 | Introduction – Meet Brittany Mosley and her journey from drama major to marketing leader.

02:00 - 06:00 | The Sales vs. Marketing Debate – Why lead quality is often misdiagnosed and how companies can fix it.

06:00 - 10:00 | Building a Growth-Driven Organization – Aligning teams, fixing sales pipelines, and implementing better measurement tools.

10:00 - 14:00 | Agency vs. In-House: Who’s Really to Blame? – The common complaint, “My agency sucks,” and why the problem often lies elsewhere.

14:00 - 18:00 | The TikTok Launch Story – How Brittany helped TikTok build its paid media strategy, working with celebrities like Cardi B and Awkwafina.

18:00 - 22:00 | Final Thoughts and Career Advice – Brittany shares her biggest career lesson: never let boredom hold you back.

Links and Resources:

• Subscribe to our newsletter here
• Brittany Mosley on LinkedIn
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Rosy Finch Website
• Double Z Media Website
• Double Z Media on LinkedIn

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