Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium

Marketecture: Get Smart. Fast.

Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.

Takeaways

• ABM is shifting from single platforms to flexible, modular systems.

• Distinctiveness matters more than differentiation in B2B.

• Connected TV and Reddit are new frontiers for account-based marketing.

• Authentic leadership can be a powerful brand asset.

• AI enhances creativity instead of replacing it.

• Originality and voice define effective content.

• Thought leadership and community drive influence.

• Unbundled tools give marketers more control and precision.

• B2B success depends on standing out, not scaling up.

Chapters

00:10 Intro & Marketecture Live Preview

02:50 Scott Stedman on B2B Marketing

08:00 Unbundled ABM & Account-Based CTV

17:50 Branding, CEOs & LinkedIn Strategy

24:00 Podcasting, AI & Content Creation

29:50 Industry News: Google, OpenAI, Reddit, Amazon

51:10 Wrap-Up

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