E36: Your IP is Your Biggest Asset: Protect It!

Hourly to Exit

To replicate successful work with clients, it's neither efficient nor necessary to recreate the wheel. - Erin Austin

An astounding 70% of the US domestic product is intellectual property. As expertise-based service providers, we are creating intellectual property (IP) every day.

Yet some of you (I’m not naming names) still challenge the importance of creating and protecting IP. Remember: we don't create IP for vanity's sake. It’s a crucial business aspect that allows us the leverage to make our businesses more profitable.

In this episode, you will learn in threes:

· Three obvious places where you need to protect your IP

· Three parties with whom you need to clarify and protect your IP rights

· Three essential elements of a successful IP plan (and how I can help with each one!)

I worry when I hear service-based businesses overlook the incredible value that they create every day in the form of protectable and deployable IP. I want to make sure you maximize the return on the effort you put into acquiring your expertise. If you think you are missing out on these protections, contact me for a consultation.

Other Resources Mentioned:

• IP Journal
• NDA Agreement Template

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production