Two Systems You Need for Your Direct Sales & Social Selling Business

Direct Sales and Social Selling with Lisa Mustard

Welcome back, welcome back. I hope you’re having a great day. The weather is gorgeous here right now. Spring is here! I’m going to get outside soon and take our dog, Lulu, for a walk. (Speaking of going on a walk, that’s when I listen to podcasts the most.)

I have a system for my mornings; I get up early, drink my coffee, think about what I will accomplish for the day (I write those things down in my planner/organizer). Speaking of planners, I love The Plan by Lauren Truslow. It’s a planner but it also has to do list, self-care schedule, even healthy recipes plus inspirational quotes. It’s the best one I’ve found to keep me on track.

I then either take Lulu out for a walk or I hit the gym. Any way I look at it, I have a morning routine or system that keeps me on track for reaching my goals, which by the way is to add more muscle and to do that I follow a system that I know works. This episode isn’t about my workout or muscle building goals it’s really about systems.

We have systems for all kinds of things when you really think about it. So why wouldn’t you have systems when it comes to your direct sales or social selling business?

Systems for how you work your business. Systems for how you share your items with your customers. Systems for onboarding new reps. I mean when I started my job, there was an orientation I had to go through aka a system for learning how things work around here.

Systems really are important. They are your blueprint to navigating your path to reach your goals. When you follow your system, you’re taking the necessary actions on moving your business forward. Let’s look at systems for sharing your products and services with your audience and potential customers.

Now each company is going to do it differently right? And each rep is going to do it differently too. What is most important is that you do it in the way that feels authentic and congruent to you.

System #1 - Sharing your products/services with your customers.

What is your system for when you have a new product or service? Or even when you want to share something that is a big seller for your customers. What does your system look like? A lot depends on where your customers are. Yes, you can share in your Facebook group but not everyone is going to see your post because well, there’s a lot of things going on Facebook. It’s like distraction city over there some days.

Maybe your system isn’t always just posting to Facebook and hoping and praying your customers see it. I’ve seen many reps get frustrated and they end up quitting the business because they don’t think outside of the system of sharing to their Facebook group. Look to grow your business and get more sales, you need to do other things besides post in your fb group.

I share with my VIP group, but I also share via text messaging. I send emails and I also go live. Now, I know this can sound like a lot but like I said systems are everything.

When it comes to Facebook, I've played around with different times of the day. Our products release at the same time and day each week so I’ve worked to train my group to know the items are coming out.

When it comes to texting, I've played around with different times of the day, and it’s been hard to pinpoint the best time to text. I thought it would be evening but I can see my stats are lower when I text in the evening, so I’ve been texting around lunchtime. My guess is that people have some downtime from work, and they are on their phones. Evening hours may be tough because of a variety of things, like making dinner, kids are home, if they’re like me I tend to put my phone up in the evening.

Email is similar but I find my open rates are better in the morning. It’s a habit for people to check their emails first thing in the morning so I stick with that timeframe.

System #2 - Sharing about the opportunity

We all get leads differently yet once you have a lead, how you present the information should be set up in a system that works for you and is duplicatable. As in, you can teach your new brand reps or partners how to do it too.

When I have a lead, I pretty much do the same thing each time. I ask if it’s ok to send over information. Then I use some type of third-party tool that gives them the information they are asking for. I am using the tools not being the tool. Your company should have a video or website information you can send over that covers the majority of the information they would need to learn about the company and opportunity. USE it. If you don’t, you will hit burn out.

What’s great about this system is that when the person joins your team, you’ve pretty much shown them how it works without them knowing it. You’ve put them through your funnel and shown them how they can recreate it too. It’s sometimes making them aware that they already have been shown the funnel or sequence. It’s definitely ok for them to tweak the system to fit their personality and style yet encourage them to use what’s already been created and not work to reinvent the wheel.

I hope you found this episode helpful! If you did, please consider leaving me a 5-star rating and review on your preferred podcast platform.

Connect with me:

How To Monetize Your Love of Fitness and Fashion

Take The Activewear Personality Quiz

Website

Join my text chat

Join my Telegram channel

Grab my FREE App – Your Brand Buildr for your Iphone

Facebook

Instagram

Earnings Disclaimer

There is no promise or representation that you will make a certain amount of money, or any money, or not lose money, as a result of listening to this podcast.

Any earnings, revenue, or income statements are based on actual individual results and/or estimates as may be stated. There is no guarantee that you will make these levels for yourself. If we know typical buyer results, they are listed. Otherwise, we do not know typical buyer results and you should take that into consideration.

As with any business, your results will vary and will be based on your personal abilities, experience, knowledge, capabilities, level of desire, and an infinite number of variables beyond our control, including variables we or you have not anticipated. There are no guarantees concerning the level of success you may experience. Each person’s results will vary.

There are unknown risks in any business, particularly with the Internet where advances and changes can happen quickly.

The use of our information, products, and services should be based on your own due diligence and you agree that we are not liable for your success or failure.