Meet Next Gen Customers Where They Are Via Mobile Engagement With Pierre Barbeau of Moblico Solutions


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Customer messaging has always been a numbers race––and distributors that use 21st-century strategies to connect with and convert their target markets occupy pole position. Pierre Barbeau, president and co-founder of Moblico Solutions, says it's never too late to implement a mobile engagement plan specific to your vertical.

Jason caught up with Pierre to discuss adding value to inbound and outbound activities for independent distributors via mobile app communication. Pierre’s genius is in translating Moblico’s complex services into terms (and numbers) his clientele can relate to and utilize.

Moblico products like targeted broadcast messaging, custom app development, and automated notifications establish lines of communication and create new channels by which companies can gather intel. Sales data and survey responses, for example, can inform improvements to internal protocols, thus better serving the customer.

In-house productivity, too, can benefit from Moblico solutions. Think human resources activities and sales team endeavors.

Mobile notifications come in various forms (text messages, and push notifications to name a few) and are sent either manually or via automation. Moblico offers strategies that integrate its mobile messaging apps with a client’s existing ERP and E-commerce platforms for the smartest reach.

Regardless of how you may feel when a targeted ad or text crosses your path, studies show that younger professionals prefer mobile engagement over traditional forms of communication––and they’re your future customers. It’s beyond time to meet them where they live: on mobile.


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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.

This episode was edited & mixed by The Creative Impostor Studios.

Special thanks to our sponsor for this episode: Connected Peers, connecting key employees in distribution's leading organizations.

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