Amplifying Company Culture to Attract and Retain Top Talent with Bill Condron, The Granite Group

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Want to know the secret to promoting a vibrant, growth-oriented company culture? Forget about the pingpong table in the breakroom. Bill Condron, CEO of Boston-based The Granite Group, says it starts with doing right by your associates and customers––even when no one’s watching.

Jason chats with Bill about his approach to bottom-up employee engagement, his company’s aggressive expansion strategy, and striking the balance between healthy growth and sound culture.

Bill’s broader belief is that Granite’s enviable reputation as a service- and innovation-oriented supplier is shaped by the staffers who typically get relegated to the middle or bottom of org charts at other companies: pickers, branch managers, and truck drivers.

Maintaining Granite’s culture isn’t a hands-off endeavor. The company’s yearly calendar boasts quarterly meetings, branch dinners, and town halls.

The company has done an excellent job amplifying its culture to attract top talent, back-fill positions vacated by promotion and appeal to a demographic that this industry has traditionally ignored: women.

“It's not perceived [as] welcoming or open or a place where women can be successful. That's absolutely false,” says Bill. Granite boasts a finance team led by women and women-led branches as well. “If you’re able to do that, you're going to up your success by a factor of many.”

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Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.

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For full show notes and services visit: http://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.

This episode was edited & mixed by The Creative Impostor Studios.

http://www.distributionteam.com

Special thanks to our sponsor for this episode: Moblico, helping businesses do more business on mobile devices.

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