Marketing Your Business By Knowing Your Audience

25:01
 
แบ่งปัน
 

Manage episode 334060325 series 2994866
โดย Denise Fernander และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

Welcome to the MOMpreneur Success Podcast with Denise Fernander. In this episode, let’s welcome our guest, Mrs. Stacey Simms.

Stacey is the host of the award-winning podcast Diabetes Connections and the author of “The

World's Worst Diabetes Mom: Real Life Stories of Parenting a Child With Type 1 Diabetes," winner of Best New Non-Fiction by American BookFest Stacey's son was diagnosed with type 1 diabetes in 2006, one month before he turned two, and Stacey started blogging about her family's experience with T1D a few weeks later. She started her podcast in July of 2015 to educate and inspire people with diabetes and crossed over one million downloads in 2020.

[00:00 - 08:08] Opening Segment

  • Who is Stacey Simms
  • Stacey Sims started a podcast after her son was diagnosed with Type one Diabetes and shared her tips for being a successful mom and entrepreneur.

[08:08 - 14:17] How to Reach Your Audience Effectively

  • The key points are diabetes is a growing problem, there is a lack of information and research available for people with diabetes, and that podcasting can be a way to address this.
  • She shares that her target audience is people who need information about diabetes.
  • She adds that It's important to know your audience and who you're appealing to, as this will help you determine which ideas to pursue and which to abandon.

[14:53 - 22:18] Advices in

  • Reaching out to different people and getting their feedback is essential for developing a successful business.
  • Pick 4 people you trust in your industry to act as your board of directors in order to give you guidance and advice.
  • Stacey shares how she is having a problem with Facebook frequently changing its algorithms affecting her audience reach.
  • Because of that, they created www.club1921.com, a website that will help you get informed by entering your email address and getting notified about their upcoming events.

[11:54 - 15:32] Closing words.

  • Connect with Stacey with the links below!
  • Check us out on our website, YouTube, and Instagram! links below!

Key Quotes

“Knowing who your message goes to is really important. it's really important to know that kind of information because you don't necessarily want to do it to the exclusion of everybody else, but you need to really serve that person and really know who you're trying to reach and again, that can change over time. You can refine it over time.” - Stacey Simms

Connect with Stacey Simms

Follow her on Facebook, Instagram, Twitter, and LinkedIn

https://diabetes-connections.com/

www.club1921.com

Connect With Us!

Follow us on Instagram @mompreneursuccessacademy and Youtube at the MOMpreneur Success Podcast channel

Visit our website www.mompreneursuccessacademy.com and check us out on Patreon https://www.patreon.com/momprenuersuccesspodcast

If you’re a MOMpreneur coach or health practitioner and are ready to leave behind the frustration and overwhelm and get to success and profits, schedule a complimentary Business Strategy call with Denise at https://mompreneursuccessacademyllc.hbportal.co/schedule/613991b6f6d56f4b272d0430

If you’d like to be a guest on the MOMpreneur Success Podcast, schedule a touchpoint call at https://mompreneursuccesspodcast.hbportal.co/schedule/616f96e4480af144c71a743a

Check out some business tools I swear by!

*The links above are affiliate links to tools I use all the time and genuinely love

Follow us to get notifications for upcoming episodes. If you’re enjoying our content, please leave us a review and let us know how we’re doing!

35 ตอน