53: Using Brain Rewiring to Break the Stigmas Around Making Massive Amounts of Money, with Chelsea Murn


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If this was meant for you, the Universe wants you to get there.

Join Natalie Kraus with Chelsea Murn as they chat about how she built her six-figure coaching business without sacrificing her love for climbing and how she helps women take massive leaps in their performance through training, nutrition, mindset, hormone balancing, and more. Chelsea thinks she does not fit in the nine-to-five setup, so she went out of her way to try entrepreneurship and eventually got the hang of it. In this episode, Chelsea shares how she used her passion to become a business and its perks.

Getting Into Climbing

Chelsea discovered her passion for climbing when she took an outdoor education class in high school. It was similar to a gym class, and they were scaling up an indoor climbing wall. She thought to herself that it was not actually bad and she was not terrible at it. Her background in competitive swimming gave her the upper body strength she needed to climb up the wall, and she found it fun. As a result, Chelsea got a job at the same indoor climbing wall while attending college. She got hooked on the sport that she pushed herself further. She trained to climb indoors so that she can perform better when it comes to climbing outdoors. Chelsea enjoyed every bit of it that she finds ways to free up her time and climb a mountain. Now, she lives in Leavenworth, Washington, which has a ton of rock climbing spots that she does not climb indoors at this point in time.

Passion to Business

Finding her passion is one thing; making it into a business is another. Chelsea did not see herself fit as a regular employee working in a nine-to-five job. She decided to get into entrepreneurship as a climbing coach, and the next thing she knew, it was a match made in heaven. Chelsea found her purpose: to teach people to grow their business. To scale her business further, she learned brain rewiring and coupled that with her climbing coaching. In such a short time, Chelsea was able to grow her business into a six-figure one. It was such an important milestone for Chelsea since she converted her passion into a business, and she enjoys every single moment. What’s even more interesting is that Chelsea helps women better themselves with her programs. It receives good feedback as most women she helped were feeling less anxious, calmer, and optimistic. It shows that she is effective in her craft and can transform people, so she walks away as a happy coach.

About Chelsea Murn:

Chelsea Murn has been climbing for 11 years and has been serious about getting better and improving her climbing for 8 of those years. After struggling for so long to actually move the needle on climbing, she finally found what worked (and what didn’t along the way).

Chelsea teaches other ladies to achieve their goals in a fraction of times through training, nutrition, mindset, and hormone balancing to optimize their climbing performance.

Outline of the Episode:

[05:03] How Chelsea got started into climbing before it became her business.

[07:39] The transition from passion to business.

[13:03] Scaling the business to six-figures quickly.

[17:27] Learning about brain rewiring.

[19:28] Applying brain rewiring to herself before teaching it.

[24:05] Chelsea’s advice for those who are starting to scale their business.

[28:04] Chelsea’s tips for self-development and alignment.

[30:51] When is it time to outsource for your business?

[33:34] The significance of climbing to Chelsea.

[35:41] Services of Chelsea’s business offered to women.

[37:33] Advice for taking the first step and becoming something more.


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