Why Cultural Nuances Matter In Enterprise Tech Sales With Ian Curd | Interview

The State of Sales Enablement

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.

Our guest in this episode has been front and centre during Ad Tech and MarTechs biggest waves of the last decade. During that time he has helped tech businesses grow into new markets across Asia Pacific and Europe, often from a standing start and with minimal resources, an experience he describes as equally fascinating and painful. Our guest in today's episode is the commercial director of AI and Big Data technology platform Octopeek, Ian Curd.

These are some of the questions we discuss in this episode:

• How did you leverage marketing support from overseas headquarters?
• How did you go about customising overseas sales collateral?
• What can the Australian tech sales community learn from European markets and vice versa?
• How do you manage the translation of highly technical concepts in your conversations to appeal to senior decision-makers who might not have an immediate appreciation? What is the best way for marketing teams to support this translation process?
• How easy or hard is it to sell across Europe as a tech sales leader compared to Australia? What are some of the market nuances you have to deal with?
• What should marketing teams who want to better support their sales team in B2B enterprise tech do?

Here are some of the resources referenced in this episode.

• Brought to you by Krueger Marketing: Free Content-Enabled Sales training - thestateofenablement.com/content
• Connect with Ian Curd online: https://www.linkedin.com/in/iancurd/
• Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

• Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
• LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
• Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
• Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g