Troubleshooting Enablement with Nick Lawrence | Effective Behavior Mapping | Interview

The State of Sales Enablement

In this episode of Troubleshooting Enablement, host Devon McDermott dives into the complexities of behavior mapping and competency tracking with special guest Nick Lawrence from Snowflake.

Here are some of the questions they attempt to tackle:

• What recommendations do you have for someone starting from scratch with behavior mapping and impact tracking?
• What recommendations do you have for enablers working in an environment with questionable data?
• What are some tips for enablement folks who don't have the power and authority to drive change?
• What is the best enablement advice you've ever received?

Want to submit a confidential question? Simply fill in this form: https://docs.google.com/forms/d/e/1FAIpQLScwcrkKKiFS6vbLbgt2S4jn9bCLkIc-KZaMqXdisdPb5F3CTg/viewform

Connect with Nick Lawrence:

https://www.linkedin.com/in/elevatingenablement/

Connect with Devon McDermott:

https://www.linkedin.com/in/devonmcdermott/

Resources Featured in this Episode:

"Human Competence: Engineering Worthy Performance" by Thomas F. Gilbert

• https://www.amazon.com/Human-Competence-Engineering-Worthy-Performance/dp/0787971580

"Design for How People Learn" by Julie Dirksen

• https://www.amazon.com/Design-People-Voices-Matter-DIrksen/dp/0134211286

"Talk to the Elephant: Design Learning for Behavior Change" by Julie Dirksen

• https://www.amazon.com/Talk-Elephant-Design-Learning-Behavior/dp/1953845013

"Make It Stick: The Science of Successful Learning" by Peter C. Brown, Henry L. Roediger III, and Mark A. McDaniel

• https://www.amazon.com/Make-Stick-Science-Successful-Learning/dp/0674729013

"Performance-Focused Learner Surveys: Using Distinctive Questioning to Get Actionable Data and Guide Learning Programs" by Will Thalheimer

• https://www.amazon.com/Performance-Focused-Learner-Surveys-Distinctive-Questioning/dp/1941577136

"The Success Case Method: Find Out Quickly What's Working and What's Not" by Robert O. Brinkerhoff

• https://www.amazon.com/Success-Case-Method-Working-Whats/dp/1576751856

"The Building Blocks of Sales Enablement" by Mike Kunkle

• https://www.amazon.com/Building-Blocks-Sales-Enablement-Transformative/dp/1645438645