Your Iconic Image : The Golden Bridge of Storytelling

Your Iconic Image

Justin Breen is CEO of the PR firm BrEpic Communications and author of the No. 1 International Best-Selling Book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. And he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin believes strongly in the power of introductions and creates important relationships through those introductions. He is an extremely active member of Entrepreneurs' Organization, Strategic Coach and Abundance 360, and he has an incredible global network of visionaries and exceptional businesses.

Bill Gross at the end of his presentation, one of the most successful entrepreneurs on the planet, said “You know, just on a side note, I just really want to add that entrepreneurs really need to do a better job of telling their own story.”…so here is one of the most successful people on the planet saying how important storytelling is because it attracts investors, it gets you in front of the right people, it enhances your brand, it helps your core messaging when you’re talking to people.

There are two things that never change, ever, since humans have existed. 1. is the power of storytelling 2. is the power of relationships. So we’ve been storytellers since we’ve been doing paintings on cave walls…we’re just a world of storytelling…all this other stuff is just landing the plane.

Things that a trained monkey can do…I’m useless at those…but in terms of connecting people on a global level and getting people news at a highest level and immediately knowing what someone’s story is? There are very few people in the world that are better at it than I am. So that’s a gift that you’re born with. So most people don’t think that they have a story because most people don’t think like that.

I hear blah, blah, blah, blah, blah and can immediately turn that into a 300 word story that media really wants to do and the general public cares about. And everyone has that story. Everyone. Everyone.

I don’t get excited about anything unless there is something to get excited about….if something is interesting…ding, ding, ding, ding and I just put all those dings together.

So media needs two things. One is a good story…and then two is a news peg. A news peg is why is it a story now?…The people with the right mindset will hire the right person to do that because why would you try to do something yourself that you’re not good at or you don’t like to do? That makes no sense to me.

I was a journalist for 20 years, created my entire business model based on how PR firms annoyed me for 20 years. So I just saw a problem, created a solution…my company’s entire process is literally on the website. No hidden tricks.

4 step process. We come up with the story ideas, my firm writes the story, it becomes a link on the client’s website…take that link, pitch it to media all over the world. Media’s interested? Put them in touch with the client.

All my company does is solve the problem.

Nobody cares about what you do. They care about who you are. But if they do care about who you are they will care about what you do.

What I hear over and over…is it’s a very simple formula to creating a very successful global company. Here’s the formula…you see a problem. You create solution to problem. Problem solved. Successful global company.

My entire purpose in life is to be a connecting superhero for every visionary, abundance investment mindset entrepreneur and share their stories with the world. So I am so clear on who my audience is. All that does is attract my audience.

A lot of …entrepreneurs try to be everything for everyone, my company and me and everything I stand for it’s the exact opposite.

When I started my company…I reached out to 5000 people to get my first 5 clients. I was reaching out to everybody because I didn’t know what I was doing. I was yelling in a crowded room hoping someone would hear me….but eventually you realize who you are, but more importantly who you are not.

Companies hire my firm for two reasons 1. My team and me, we know what a story is that’s actually newsworthy, not a dumb press release 2. I’m not sending my media contacts around the world a bad story.

People at the highest level don’t want BS fluff discussion, they just want results.

Directness weeds out nonsense and attracts greatness.

Headlines should be clear and provocative and direct.

I was born with a story. My father was 61 and my mom was 27…you combine genius writer, battlefield, president of company, Nuremberg trial attorney with endless hustle…

I’m just listening for a story.

That’s an incredible story. Really? That’s just my life….most people don’t understand that they have a story and some, they are so close to it they don’t think it’s that big of a deal but in fact it’s a huge deal.

My gallup strength finders…my top two activator, maximizer….my brain is a CRM of connectivity.

I treat my brain like a muscle. I’m constantly working on my mindset.

I wrote an international best seller last year….and I’m thankful for that…but all that’s done is created a key that’s opened endless doors and lots of those doors are through podcasts.

Podcasts are replacing mainstream media in terms of relevance and importance for 3 reasons..1. the host is an entrepreneur not a journalist so they’re coming from a place of abundance not scarcity 2. you can do a deep dive on someone…so you actually get to know the subject and the host…3. and I think this is the most important…the audience isn’t as large quantity-wise, but it’s a far more qualified audience.

I’ve been on 7 podcasts where the host has become my firm’s client because all podcasts are …a transactional and transformational platform for entrepreneurs.

Epic Business …forward by Chris Voss who wrote Never Split The Difference

it’s 30 things I learned in the company’s first 30 months…inform and entertain.

The cream rises to the top

https://www.linkedin.com/in/justinbreen1/

https://www.brepicllc.com/

https://brepicbusiness.com/

www.marlanasemenza.com