Why Long-Form Content Marketing Is Not Dead

Public Sector Marketing Show

Long-form content is dead. If I had a euro for every time I heard this, well I wouldn’t be presenting this show! But I am and I am here to convince you that long-form content is alive and well and in fact should be front and centre of your digital marketing strategy.

Content is the sweet spot between your goals and a citizens need.

Content is the bridge that builds public trust.

Content is the reason that citizens act embrace policy and legislative changes.

Content is king and long-form content is queen!

Coming up in Episode 18 of the Public Sector Marketing Show:

• It’s time you gave your citizens a reason to listen
• Why I recommend long-form content every time for my clients
• I interview Allan Mulrooney, Head of Communications at the Western Development Commission about their long-form content marketing strategy
• And I give you 20 long-form content marketing ideas!

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at [e-mail].

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.