How to Manage Risk on Social Media

Public Sector Marketing Show

One of the biggest hurdles to fully embracing social media in the public sector is the risk factor. Now I’ll never dismiss the many risks that public sector pros feel they want to mitigate, but I am a firm believer in planning for and embracing risk. Risk sits with fear and very often we can build up fears that never become a reality.

So, coming up in today’s show:

• The risks that you might face on social media
• How to manage risk in the right way within your public sector agency
• The tools and software that can help you
• I speak to social media risk experts and technologists Nicola Byrne and Sarah Holland from RiskEye about how their software and human capabilities are serving organisations all over the world

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Feedback

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.