How Public Sector Outperforms Private Sector on Social Media

Public Sector Marketing Show

I recently came across a study from Sprout Social in 2016 that inspired this episode.

Sprout surveyed more than 1,000 Facebook, Twitter and Instagram users to determine what annoys them about brands on social, what drives them to unfollow and which industries are on the right side of the line.

But I’m here to dispel that study!

Coming up on the show:

• My column goes deep into why government and public sector won social during COVID-19
• How to excite, engage and meet public expectations on social media
• I speak to Bobby Barbour, Communications Manager for Abhaile, the free mortgage arrears support scheme and more recently for MABS, the State’s Money Advice and Budgeting Service. The work of his team has seen them soar to the top of the social media charts in Ireland in 2020! So he shares best practice.

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.