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Why I don't create content to get clients
Manage episode 285600052 series 2841820
Marketing often teaches us to create free content as a way to build up desire for your audience to buy your thing later. I don't like manipulating my audience, and recommend that we instead approach content as inner exploration and outer service. That's 80% of what we put online. Let 20% be transparent selling.
Add your comments here:
https://www.facebook.com/GeorgeKaoCommunity/posts/10160689274524867
Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe
293 ตอน
Manage episode 285600052 series 2841820
Marketing often teaches us to create free content as a way to build up desire for your audience to buy your thing later. I don't like manipulating my audience, and recommend that we instead approach content as inner exploration and outer service. That's 80% of what we put online. Let 20% be transparent selling.
Add your comments here:
https://www.facebook.com/GeorgeKaoCommunity/posts/10160689274524867
Get full access to Authentic Business for Solopreneurs with George Kao at georgekao.substack.com/subscribe
293 ตอน
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