Finding Your Authentic Brand Messaging with Kathy Young

Elite Achievement

On this episode of Elite Achievement, Kristin introduces us to Kathy Young, the founder of

Rekindle Communications - a copywriting studio that breathes life into your message one word

at a time. Kathy brings her 2+ years of marketing agency experience to ambitious yet

hustle-averse creatives who value connections as much as they do conversions.

Kathy shares her expertise on different topics from branding to authenticity and much more.

Episode Highlights:

04:19 My mission is to help really thoughtful entrepreneurs grow their business through

connection, using words and through copywriting and brand messaging.

07:47 I just feel a lot more excited to show up for work and the work that I'm doing. I'm excited to

learn about my craft now.

09:20 I think now, people are starting to understand that social media is about connection at the

end of the day.

11:30 When it comes to finding that balance between both, it has to really start with knowing

what you want to talk about and then also knowing what your audience needs.

13:40 I think I've come to a point in my copywriting where I can take the stance that you need a

brand message to be impactful, period, in some type of way, shape or form.

20:00 A lot of times we're investing in people because of their values and because we align with

them.

26:52 I think the biggest thing with a lead magnet is you just want to make sure that you are

giving them a really quick win. You don't want to give them everything under the sun because

then they'll feel overwhelmed.

27:40 I'm really excited about growing my influence and working with more business owners.

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Connect with Kristin

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Connect with Kathy

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