Establishing a Brand and Reaching Your Target Audience with Megan Bennett

Elite Achievement

On this episode of Elite Achievement, Kristin welcomes public relations expert Megan Bennett. Megan Bennett is the CEO and President of Light Years Ahead, a full-service public relations and marketing firm specializing in beauty, health, parenting, and lifestyle products and services.

Megan Bennett has been part of the Light Years Ahead team for over 18 years. Her expertise focuses on managing clients and exceeding their expectations on a daily basis. She has spearheaded and implemented countless successful PR campaigns on behalf of numerous brands and is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis. In this episode, you can learn more about when and why you should consider hiring a PR firm for your business or company, what are the components of a successful PR campaign, how to be a successful client, how to build strong relationships, and much more.

Episode Highlights

02:38 - Public relations is a way to gain exposure for your brand in an earned way that is not a paid-for ad.

05:11 - A few tips for building a strong relationship: The most important thing is to continue to reach out to people over and over again, and send personalized messages so they do not think that you’re randomly reaching out.

11:36 - A successful client would be somebody who has all their ducks in a row in terms of having a developed website.

16:14 - You need to have an agency that is devoted to your brand and understands your story, and does not just think of you as another number.

23:30 - Social media is obviously important for every brand to have, including an established Instagram page and Facebook page.

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