EP 4:29 How Call Tracking & Reinforcement Training Helps An Auto Group Sell Over 1,000 Car Per Month
Manage episode 305003486 series 2798799
This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews David Long, the Executive GM of Hansel Auto Group, an eight rooftop auto group with locations in Sonoma County, CA. They discuss the evolution of the automotive industry.
The retail automotive industry today is a people business. It is all about customer service, the customer experience, and taking a customer first mentality. It is also about your people; training, developing, leading, and mentoring them to be successful, personally and professionally, while putting the customer first.
David discusses how having the proper dealer-vendor relationships helps to achieve this. One of his favorite vendor relationships is CallSource. CallSource records and tracks all inbound and outbound phone calls. He receives DealSaver Alerts from CallSource, which are email updates on every call where his staff did not ask for the appointment or the customer did not commit to an appointment. Additionally, Call Source aids Jeff and his team with their DealSaver Recovery Alert Program, where CallSource’s call center returns a call to the customer to go for the appointment that his team failed to get.
CallRevu Acquired CallSource’s automotive division in September 2021. However, CallRevu does not intend to eliminate any of CallSources technology, people, or services. Instead, CallRevu plans to combine the best of both businesses to advance its technology and provide a higher level of service to automotive dealerships.
About David Long
David Long has been in the automotive industry for 30 years. He started working in a detail department in FL until he made the transition to the sales floor. As a sales associate, his work ethic and dedication resulted in him being the #1 one sales rep in the country for the #1 automotive group in the country. He climbed his way up to management and eventually bought his own store. He had a great run with his Ford store and then sold it right before the last recession. Today, he runs Hansel Auto Group, an eight rooftop automotive group in California that sells over 1,000 cars per month.
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