Owning Your Marketing And Growing Your Business With Bryan Clayton - 196

Business Owners & Entrepreneurs Podcast with Peter Boolkah | Business Coach | The Transition Guy®

If you want to begin really growing your business, you have to start embracing and mastering marketing. In this conversation with GreenPal CEO and founder Bryan Clayton, we discuss the various hats that a business owner has to wear, and why marketing is one that is absolutely indispensable.
Why is marketing so important?
As Bryan Clayton explains, marketing has to be a core competency of the business in order for it to thrive. It has to be baked into the company and ingrained in its DNA from the very beginning. After all, your customers will get to know your business through your marketing.
And this means that as a business owner, you need to take ownership of your marketing. Mastering marketing is crucial to growing your business, and you should NEVER abdicate that responsibility. Marketing will allow you to discover the growth engine of your business. But only if you’re guiding the process.
For more advice on building and growing your business, watch this entire conversation with Bryan Clayton. I hope you find this discussion as insightful as I did.
Timestamps:
00:28 - Baking marketing into the DNA of your business
03:22 - What it’s like for marketers today
04:54 - Why you should focus on mastering marketing with one channel
06:03 - The benefits of thinking like a media business
07:33 - Why you should hire experts rather than newbies
09:54 - How Bryan Clayton sees opportunity in the pandemic
11:13 - The value of thinking big and acting small when growing your business
15:20 - Figuring out the core engine of your business
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CONNECT WITH PETER BOOLKAH:
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http://www.Boolkah.com
https://www.facebook.com/Boolkah
https://www.instagram.com/pboolkah/
https://www.linkedin.com/in/boolkah
https://twitter.com/boolkah
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ABOUT PETER BOOLKAH
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Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.
Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.
It is important to remember that businesses do not just grow and

CONNECT WITH PETER BOOLKAH:
--------------------
http://www.Boolkah.com
https://www.facebook.com/Boolkah
https://www.instagram.com/pboolkah/
https://www.linkedin.com/in/boolkah
https://twitter.com/boolkah
--------------------
ABOUT PETER BOOLKAH
--------------------
Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.
Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.
It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.
As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.
Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.
So if you are scaling up your business, you’re in a bu...