Manage episode 306148734 series 2939367
Two of the most essential SEO techniques that firms should employ are content marketing and link development. However, many organizations are unsure whether they should prioritize content marketing or link building.
To be successful online, you must have both. In fact, performing one without the other may doom your company's search engine results. Because both content marketing and link building may help you get greater results than either technique alone, it's critical that you combine both into your overall strategy for success in search engines like Google and Bing.
This podcast guide will lead you through some of the best practices for applying each approach so that potential consumers searching on Google or Bing find your website.
You'll learn how to apply these tactics as part of a comprehensive strategy that increases traffic while also boosting conversions from people who arrive on your site after clicking through from a keyword ranking.
More info about content marketing or link building: https://seo.co/content-marketing-vs-link-building/
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