#522: Paid Search (SEM) Competitor Analysis

SEO Podcast | SEO.co Search Engine Optimization Podcast

Competitor analysis is an essential part of any search marketing campaign. By monitoring your competition, you can better gauge how much to bid to get more clicks. You can also develop a strategy based on your competition's keywords and ad content. In this article, we'll show you how to perform paid search competitor analysis, and identify what your next steps should be in your own PPC campaign.

Paid search competitor analysis is a crucial tactic in the world of PPC advertising. It allows you to determine the strengths and weaknesses of your competitors, gives insights into how they are trying to conquer search engine results pages, and allows you to put yourself in your customer's shoes when it comes to pay per click campaigns.

The two major components of any small business marketing strategy are - Search Engine Optimization (SEO) and Pay-Per-Click (PPC). SEO helps you get a seat on the top of the search listings and PPC helps you stay there. During your paid search competitor analysis you need to go through the top 10 pages for every single keyword similar to yours in order to gain the knowledge about your competitors strategies and try to find their possible weaknesses so you can face no worries while making use of them. You also need to ensure that your competition is not using some black hat seo techniques or they are not buying web traffic from other sources that you may be missing.

Learn more about paid search competitor analysis here:

https://ppc.co/competitor-analysis/

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