Manage episode 332992068 series 3316917
As online business owners and especially as membership leaders, it's easy to experience decision fatigue.
Memberships are complex and none of the wildly successful ones fit one-size-fits all formulae.
In this episode I share an unpopular approaching to deciding what to sell to your audience first to move them towards your membership, as well as explaining the choices you have around how you want to package your offer.
Hint: sell it like an investment vs an expense.
I also talk about what's been working really well for me to attract ideal clients who are booking VIP days (read about those here https://scalingdeep.com/coaching/) - SEO!!
And ... how much value and insights I'm getting from my customer validation interviews and how that's influencing my mindset and choices.