The one thing that gives us the confidence to launch

Scaling Deep with Lisa Princic

What makes us excited to launch our programs?

Many of us think the answer is previous sales - a track record that people will buy from us.

Nope. I don't recommend we base ALL of our excitement on this extrinsic value, because:

1) It's risky. Results can fluctuate and we don't want to ride that rollercoaster. 2) We're not always selling the things we've sold before.

The ONE thing that doesn't have to fluctuate is the belief in our own ability to deliver transformation to our clients.

Knowing that our programs are designed and structured with contents that gets our members into action and success is value we can trust.

And it propels us into the unknown, facing all of our doubt and fears to put our gifts out there in the world.

When we have people within our programs who are doing the work, and winning because of it, we feel awesome.

So building the structure with just the right amount of content that puts our client and members into action vs overwhelm. And thus keeps us out of overwhelm is the recipe for our own success.

I also share why too much content is actually dangerous and can backfire big time, dispelling one of the most prevalent myths in the membership world - it's all about content.