#157: Why Memberships Don't Work

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โดย Lisa Princic และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น
In this episode I cover why memberships don't work. And they aren't the reason why you think they don't. It's not pricing, content or tech, which are all the things people worry about. It's mostly because memberships don't:
  • Make it easy for members to take action and get results
  • Have positioning that does a good job of attracting the right members (and don't know who those idea members are), and
  • Haven't worked out their marketing and sales funnel

These things all work together and they are all available in the Membership Success Blueprint workshop which can be found for a limited time here: https://scalingdeep.com/club/ or for a small fee (but well worth it) right here:

https://scalingdeep.com/membership-workshop/

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