78: Clockworking Content with Lacy Boggs

RUN LIKE CLOCKWORK: SMALL BUSINESS OPERATIONS

What’s holding you back from delegating your content?

There are many reasons we hear from our Clockwork clients as to why they “can’t” delegate their content:

• Only I can write what’s in my head
• No one else will sound like me
• My audience is used to hearing from me
• I’m the face/voice of my company
• I don’t have the budget

Our guest today on the Run Like Clockwork podcast, Lacy Boggs, totally gets it. As the Director of the Content Direction Agency, she has worked with hundreds of personality-driven businesses to help them get their content writing and marketing off of their plates with confidence.

Topics Lacy + Adrienne discuss in this episode:

• What is a personality-driven brand?
• How does a personality-driven brand business clockwork their content off their plate?
• What is a brand voice + why does it matter when delegating content?
• Questions to ask when hiring a copywriter
• Repurposing content as a strategy when clockworking
• First steps for hiring a copywriter + content strategist

Lacy has written content for Run Like Clockwork for years and is a Clockwork client as well - so who better to drop?! I know you are going to get so many valuable tips on Clockworking your content from this episode! You can also connect with Lacy directly here.

What is your biggest challenge when it comes to delegating content? Let us know! Tag us on Instagram @rlclockwork + @lacylu42

And as always, we’re continuing the conversation over in our free Run Like Clockwork Community! We’d love to hear your Clockwork questions!

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