How to use metrics to understand your audience and sell subscriptions

Reuters Institute for the Study of Journalism

In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. In this podcast we look at how one of the world's leading newsrooms uses data to inform various steps of the newsmaking process in order to engage with audiences and drive subscriptions. Guest: Sophie Ho is the News Analytics Assignment Editor at the Washington Post Host: Federica Cherubini is the Head of Leadership Development at the Reuters Institute For more information see the podcast webpage: https://reutersinstitute.politics.ox.ac.uk/risj-review/our-podcast-how-use-metrics-understand-your-audience-and-sell-subscriptions