Virtual Food Brands Proliferated During the Pandemic and Chicken Wings Helped Fuel Their Rise

Reopening America

Virtual brands are taking over your favorite food delivery apps. The pandemic has transformed the food industry and in a time when many restaurants were closing, food brands have proliferated. Big chains and even mom and pop restaurants are expanding the brands housed in their kitchens and offering burgers, pizza, and especially chicken wings all coming from the same kitchen, just under different names. Uber Eats estimates that there are over 10,000 virtual brands on its platform alone. Josh, Dzieza, investigations editor at the Verge, joins us for the rise of virtual brands and how to spot them… keep an eye out for those chicken wing spots.

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