How To Differentiate Your Business


Manage episode 270077169 series 1171111
โดย Randall Soules and David Hawke, Randall Soules, and David Hawke และถูกค้นพบโดย Player FM และชุมชนของเรา -- ลิขสิทธิ์นี้เป็นของผู้เผยแพร่ ไม่ใช่ Player FM โดยมีการสตรีมเสียงโดยตรงจากเซิร์ฟเวอร์ผู้เผยแพร่ กดปุ่มติดตามเพื่อติดตามการอัพเดทใน Player FM หรือวาง URL ฟีดนี้ไปยังแอพพอดคาสท์อื่น

If you’re really serious about contracting and want to build a top brand there’s a good chance we help you, go to to schedule a private one-on-one call with Randall. You should know, this is not a sales call. We are serious about helping you build your construction business and this call is simply to determine if we can actually help you.

In this episode, we talk about how to differentiate your business from local competitors so that you can charge what you’re worth for a project WITHOUT having to worry about competing on price.

Construction Business Links:

Show Links:

Ultimate Construction Business Systems free download

Show Notes:

00:01:00: Today’s Topic

00:02:59: Competing on price is a downward spiral

00:05:21: What is positioning?

00:06:15: How to set yourself apart from your competition

00:06:22: Create a niche business

00:07:32: Change your message for different audiences

00:09:57: Create a compelling sales pitch

00:11:35: Create a Unique Selling Proposition

00:12:21: Create perceived value

00:14:59: The power of Process Transparency

00:16:20: Stories Sell Products

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