Tom Smyth: 1000 Apartments, Worldwide businesses, Grant Cardone Licensee, how to take massive action in your life and grow in all areas of your life.
Manage episode 304345664 series 2993241
Tom Smyth is the founder, managing director and owner of Dream Luxury Serviced Apartments. Who, in just four short years has grown Dream Apartments from a start-up company to Northern Ireland’s leading serviced-apartments provider with over 500 design-led apartments in major UK urban hubs, including Liverpool, Newcastle, Manchester, Belfast and Middlesbrough & internationally in Paris, Barcelona, Amsterdam and Sao Paulo - employing over 200 staff.
Dream Apartments introduced a new concept in luxury, short-term accommodation and hospitality in Belfast, opened a new market sector and set the standards for serviced apartments. Dream Apartments is the realisation of Tom’s initial vision for changing the way people use and engage with the hospitality and short-term accommodation sector.
Tom is a true example of a budding entrepreneur with a passion for business growth combined with giving back to his local community where possible. His growth on social media has been exponential, growing from 500 to 11.9k followers on Instagram in just under 6 months and reaching 6,000 followers on TikTok in under 3 months and one of his videos reaching 188,000 views.
Tom’s infectious positive mental attitude has allowed him to grow his business to exponential levels within just four years of launching.
Tom has an extremely positive mindset and outlook on life, and believes that if you take massive action, you can overcome any adversity or challenges. When the coronavirus pandemic hit, Tom immediately began brainstorming solutions to overcome the devastating effects of this virus.
Much like the rest of the world, the coronavirus pandemic has severely impacted the hospitality industry and beyond. When the world went into lockdown, Tom and Dream Luxury Serviced Apartments had to think strategically and act fast. With leisure guests being put on pause, they had to focus their effort solely on corporate and business travellers. The occupancy levels stayed the same but with a different split as 100% of the travellers were now on business. According to our system operator, Dream Luxury Serviced Apartments were one of the two only serviced apartments company to survive the Covid-19 pandemic and the severe impacts of a lockdown.
Dream had to completely restructure their business model and adapt to the market, facilitating the needs of only corporate clients in an uncharted climate. Growing from under 300 apartments to now over 500 apartments in a global pandemic is a huge achievement for Tom and the Dream brand. Securing deals with high profile companies for long term lets highlights not only how adaptable the Dream brand is, but also Tom’s tenacity and determination to deal with and overcome any situation he is faced with.
With restrictions now easing and leisure guests resuming, Dream are now reaping in the benefits of housing both more corporate guests and a large number of leisure guests, being fully booked most weekends in all cities throughout the UK.
Dream Luxury Serviced Apartments are now opening brand new luxury apartments in Dundee on the 1st November 2021. Dream’s expansion in Scotland is true example of how rapidly the company has grown in the last 4 years. Situated in the heart of Dundee’s West End, Dream Apartments offers spacious, amenity rich, self-catering apartments for both leisure & corporate guests to enjoy a home from home experience whilst travelling. Just a 7 minute drive from Dundee airport and a short distance from the train station, Dream Apartments Dundee is close to Dundee University, The V&A, Waterfront area, shops, bars and restaurants. Comprising 25 apartments, these 1, 2 and 3 bedroom units offer comfortable furnishings with scenic city & river views - some even have balconies! For those who wish to upgrade, a penthouse is also available.
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