Why A Digital Course Won't Recession Proof Your Business, and What Will Instead

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

So many people use the threat of an incoming recession to fear-bait you. They promise that they have the answer (in the form of a product, a free email course, etc.) on how to recession-proof your business. But they’re all about increasing their sales, not giving you useful information.

A digital course, high-ticket program, or 37-step email funnel won’t save your business from suffering the effects of an economic downturn. I’ll tell you what will, though--without you having to join my list or purchase anything from me first! In this episode, I reveal the three areas you need to pay attention to so that your business will be prepared to weather the storm of a recession.

On this episode of Promote Yourself to CEO:

4:38 - Take a look at money management in your business. Here’s why you need to be ahead of the curve on this.

9:02 - How can you prepare for the worst case scenario (clients dropping out like flies and sending you into a sudden cash crunch)?

12:37 - When it comes to investing in your business, it’s important to be very discerning. Here’s what I mean.

15:36 - What’s the biggest culprit behind so many small businesses slowing down during an economic downturn? If you’re especially dependent on referrals, heads up!

22:32 - Don’t be afraid to add this into your marketing. It’ll help make you and your business stand out.

24:09 - What’s the simplest, easiest way to make more sales? I reveal a few things I’m thinking about and implementing on a regular basis in my own business.

29:25 - I went through a lot of stuff in this episode. But I recap what I most want you to take away from it.

Mentioned in Why a Digital Course Won’t Recession-Proof Your Business and What Will Instead

• Best Year Ever Challenge
• Apply for The CEO Collective
• Racheal on Instagram and TikTok
• Leave a review on iTunes

The 90 CEO Operating System, the latest advanced training for business owners already beyond six figures. This training will be available right here until the end of May, and you’ll find the slides at http://www.theceocollective.com/training. Don’t miss this, and if you’re ready to take it a step further, apply now at https://theceocollective.com/apply/ to join The CEO Collective.