Why Lean Into the Service Side of Business? Re-Visiting with Angie Trueblood

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Angie Trueblood came to me years ago when she wanted to go all in on her idea. She’d learned how to pitch herself to podcasts as an interview guest and had the idea to do the same for other entrepreneurs. As someone in the podcast space who was in the target market for her services, she was the first person I saw talking about something like this in 2019. So, of course, I had to have her on the show (and immediately hire her after)!

Now, Angie’s back to give an update on what’s happening in her business now and how it’s changed since she’s become part of The CEO Collective. In this episode, she talks about the service side of her business and why she’s making the choice to do the opposite of what so many other service-based entrepreneurs are doing.

On this episode of Promote Yourself to CEO:

6:20 - What was business like for Angie in the summer of 2019 (before life as we knew it shifted drastically)?

12:02 - Angie reveals how the rinse and repeat process of the 90-Day planner impacted her business that year.

14:49 - Angie talks about what it’s like for her to have both group programming and a service up for offer in her business.

19:48 - Resistant to growing an agency for so long, Angie is leaning towards the service side of her business more. Why?

25:54 - People worry that growing a service-based business means more time and energy spent in the business. How does Angie find balance?

28:51 - Here’s something you need to know as a service provider looking to create and launch a course or membership.

33:42 - What excites Angie the most in this next stage of her business?

Mentioned in Why Lean Into the Service Side of Business? Re-Visiting with Angie Trueblood

• “How to Go Pitch Yourself with Angie Trueblood”
• The Podwize Group
• Go Pitch Yourself podcast
• Angie on LinkedIn and The Podwize Group on Instagram
• The CEO Collective