Manage episode 254636083 series 2362438
“People try it at Costco and it’s, ‘oh my goodness’ – They’re so proud to have found us and they want to share it.”
Eric Gutknecht, CEO, CharcūtNuvo
This episode of PROCO360 is the story of a multi-generational business in which the youngest saw an opportunity to reinvent the business. Eric Gutknecht and his wife Jessica decided to shut down the deli and its small sausage making operation in the back, replacing both with a manufacturing company focused on product innovation and distribution. The decisions, the branding, and product creation are the subjects of this episode.