It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Manage episode 317771145 series 1521728
Our guest this episode is Doug Laney, Data & Analytics Innovation Fellow at West Monroe and author of "Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage". Doug discusses why "Data Diligence" should be added to your ever-growing list of diligences and opportunities for monetizing the data that exists within your organization. Links: + Doug Laney: https://www.linkedin.com/in/douglaney/ + Infonomics: https://www.amazon.com/gp/product/B075QM8P2T