EP311 - PPC & AI with Matt Beswick

#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025"

Q1 How did you get into client-side

Q2 What frustrates you most about all the new updates

Q3 How is your PPC workload as a client-side professional

Q4 What’s one thing you want to leave people with

Q5 Advice to freelancers wanting to pitch

Q6 What is your favourite agency story to tell

Q7 What best advice have you been given?

Q8 Do you suffer from Imposter Syndrome and how do you deal with it