Who to Hire for Your Amazon Growth Team [AMZ PPC # 140]


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The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?

In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.

Note: While having Avengers knowledge is beneficial, we believe anyone should be able to understand the references. We linked to the Avenger’s Wiki page below to help with any confusion.

We’ll see you in The Badger Den!


  • 0:00 Intro - Who to hire for synergy
  • 05:57 Who’s the Nick fury of your business?
  • 07:54 Do you have someone overlooking marketing, finance, and operations?
  • 10:11 Which super hero to hire to do your PPC
  • 11:54 Which super hero to hire to do your SEO
  • 17:39 Does your business hire for design, merchandising, optimizing?
  • 18:16 Which super hero to hire for merchandising & branding
  • 22:20 Which super hero to hire for optimizing/ A-B testing
  • 28:27 Which super hero to hire to as your designer
  • 34:14 Who to hire for your Amazon operations
  • 34:43 Which super hero to hire for inventory management
  • 40:39 Which super hero to hire to do customer service
  • 42:50 Which super hero to hire to manage your finances
  • 47:18 Which super hero to hire for catalog troubleshooting
  • 50:00 Always be hiring - Avengers Assemble

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Resources & Links


Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Steven Pope

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Emma Walker

180 ตอน